Marketing Analysis

Case Study: Marketing Analysis (Lesson 3 Case Study)

1. Read the following case study about the band One Direction. (That's on the MKT271 - Lesson 3 attachment)
2. After reading both the case study and Chapter 4, respond to the following questions in essay format.
3. Your essay must include an introduction paragraph, a main section consisting of two or more paragraphs, and a conclusion paragraph. You must address all relevant parts of each question. The essay must be at least 200 words in length.

Your essays must include cited materials from the textbook at a minimum. Additional resources may be used. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Be sure to review the grading matrix before you submit your essay.

Case Study Questions

1. Was the marketing campaign initiated by One Direction successful? How did the interactive marketing campaign differ from a traditional marketing campaign? Provide details to support your analysis.

2. Provide a short summary of what you have learned. In addition, provide recommendations for One Direction that might further enhance their existing interactive marketing campaign. Be specific.