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In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classi?ed each of 1509 full-page or larger ads as "not sexual" or "sexual," according to the amount and style of the clothing of the male or female model in the ad. The ads were also classi?ed according to the target readership of the magazine.67 Here is the two-way table of counts:

Magazine readership

Model clothing    Women      Men       General interest     Total

Not sexual              351        514                248              1113

Sexual                   225        105                66                396

Total                     576        619                314               1509

Microeconomics, Economics

  • Category:- Microeconomics
  • Reference No.:- M91723909

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