A consultant has advised Consolidated Fish, Inc. that it should cut back its production in order to increase its profits. We can conclude from this that 2. To maximize profits, a firm should produce at an output up to the point where 3.
I. Marginal revenue is the additional revenue from selling one more unit of output.
II. A firm will always produce at an output at which marginal revenue is greater than marginal cost, except when it is minimizing its losses.