How Starbucks environmental awareness initiative has impacted on sales
This is an environmental initiative that has put into place environmental sustainability by examining the life cycle of products and that supports management practices of green supply across a region(Schultz, 2015).Recycling is the baseline of the initiative. The following are the impacts of the environmental awareness on sales;
To begin with, the green building strategy helps to condition and adjust the temperatures of rooms store rooms helps ensure that products do not go bad when the temperatures have raised too high or gone too low(Schultz, 2015). The materials used are also aid in the adjustment of the temperatures (Starbucks Coffee Company, 2015). As a result, more sales will be made thus raising the profit margins eventually
In addition, since a great focus is on the creation of "green" stores, it has been able to achieve reduction of the operating costs hereby increasing productivity and profitability (Starbucks Coffee Company, 2015). This is because the business practices in the company advocates sustainability of the natural resources.
Moreover, customer loyalty can be felt greatly since they would prefer visiting eco-friendly environments and businesses since most people love` going-green'(University of San Francisco Online, 2015). This too would raise the sales and the profit margins as well. This is because customers will always give do business with companies that fully satisfy their expectations, needs and wants as well.
Finally, the implementation of sustainability practices has the capability of eliminating wastes and generating cost savings. This will definitely attract more sales.Itoften leads to better and greater bottom lines. For instance, in most cases, Starbucks considers the best solutions.For example, the use biodegradable materials are preferred as opposed to using plastics that are non-biodegradable (Starbucks Coffee Company, 2015). For instance, most customers here consider using paper cups since they care about the environment.