Discussion: "Personal Marketing Communications and Organizing, Implementing, and Controlling Marketing"

Respond to the following:

• Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way for that provider to leverage/encourage word-of-mouth marketing. Explain the role of the marketing department, recommendations for improvement, and your rationale.

• Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response.