Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate, as you must explain how the process works in the real world using your own words.
Select one (1) of the four sets of factors influencing buyer behavior:
?Cultural
?Social
?Personal
?Psychological
Explain how it affects the purchase process as it relates to the product/service you chose in Week 1. You must conduct outside research to support your argument.
The post should be 3 pages in length
Interactive Responses: Due by Sunday
Please respond to at least two other student postings by addressing the following:
- Do you agree? Why or why not?
- Suggest another factor that could affect the purchase process as it relates to the student's product/service, and explain why.
•Each reply should be one paragraph in length (or at least 75 words) and must be substantive in nature. Do not simply say why you agree or disagree, specify why and be detailed in your explanation. You may use research in your responses but it is not required.
Your replies to at least two other student posts must be submitted by Sunday.
At the end of your post (In alphabetical order by author's last name) you need a reference for all sources cited in the post.
Grading Criteria
MAIN POST: Describe model of buyer behavior 20
MAIN POST: Analysis of factor influencing buying behavior
25
Response #1: Critique of Post (Provided Assistance or Asked a Question that displayed mastery of concepts) Completed in an Interactive Manner
10
Response #2: Critique of Post (Provided Assistance or Asked a Question that displayed mastery of concepts) Completed in an Interactive Manner
10
Grade for Unit 2 Discussion Board
65
Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style - (Organization, readability, using your own words). Please click here to view MKTG205 Grading Rubric. This rubric is a guide on how to earn points.
For assistance with your assignment, please use your text, Web resources, and all course