Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Microeconomics Expert

Assume you are the Director of Design for a cell phone manufacturing company. You work closely with the New Product Development Department. You are in the earliest stages of determining what your next cell phone product line should look like. Clearly, in designing the new phone, you need to know who the target customers will be. There are a range of potential customers: young vs. old, affluent vs. modest income, heavy users vs. light users, technology lovers vs. technophobes, etc. It doesn't make sense to begin designing the new cell phone until you have identified what market segment you wish to address.

1. Identify different important market segments that you need to consider.
2. Which of these segments can be treated as "mainstream" segments, and which as "niche" segments?
3. Create a template form that shows the different categories of customer traits that will help you to define different market segments.
4. Select one market segment, and describe in one or two paragraphs what features the cell phone might have in order to be attractive to this segment.

Microeconomics, Economics

  • Category:- Microeconomics
  • Reference No.:- M942766

Have any Question? 


Related Questions in Microeconomics

Answer all of the following questions in microsoft word

Answer all of the following questions in Microsoft Word file with complete questions and answers and attach it. 1. Consider the markets for e-books, e-readers (e.g. kindle), and physical copies of books. For each of the ...

Assignmentconcepts you should knowa organisational

Assignment Concepts you should know: a. Organisational Structure b. Physical structure of organisations c. Bureaucracy d. Organic versus Mechanistic organisational structures e. Symbolic conditioning f. Routine and impro ...

Assignment external financinggenesis energys newly

Assignment: External Financing Genesis Energy's newly established operations management team decided to seek outside assistance in developing a long-term operating plan that also addresses the financial issues identified ...

Assignmentwhen completing the las in the weekly discussions

Assignment When completing the LAs in the Weekly Discussions please follow these directions and format: In your narrative response to the LAs, start out by first clearly identifying, defining and explaining the managemen ...

Economic principles written assignment- there are two parts

Economic Principles Written Assignment- There are two parts, A and B, to this assignment. You need to answer both. Part A: Disruptive Technologies A major focus of economics is the analysis of markets and the impact of r ...

Assignmentutilizing tools such as google scholar and scirus

Assignment Utilizing tools such as Google Scholar and Scirus locate the following: • An article advocating centralized management of the IT function; • An article advocating user-dominated management of IT. Discuss your ...

Question 1nbspgiven the following chart answer the

Question 1  Given the following chart answer the questions below, assuming that all resources and technology are fixed for this farm. Corn(bu) Soybeans(bu) 20,000 0 16,000 5000 12,000 9000 8,000 12,000 4,000 14,000 0 15, ...

Assignmentuse the globaledge website to complete the

Assignment Use the globalEDGE website to complete the following exercises: • The World Trade Organization maintains a database of regional trade agreements. You can search this database to identify all agreements that a ...

How would a low-cost price leader enforce its leadership

How would a low-cost price leader enforce its leadership through implied threats to a rival? How does a firm become a "low cost" price leader? Discuss the specific type of market structure that implied threat strategy ca ...

Discussionlong-term investment and cost-benefit analysis

Discussion "Long-Term Investment and Cost-Benefit Analysis" Please respond to the following: • From the scenario for Katrina's Candies, suggest one method in which Herb could use a cost-benefit analysis to argue for or a ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate