Chapter: Operation Strategies Case Study

Operation Strategy for GlobalTel In Asia

GlobalTel Inc, is a U.S. telecommunications company that has developed anew type of low-cost cellular telephone system technology. The technology has the potential to provide widespread access to telephone ser5vice at a very reasonable cost to user. GlobalTel is planning to design and engineer the telephone systems in United State, manufacture most of the components in Maxico and Taiwan, assemble the finished products in South Korea and initially sell the product in China and India. Global Tel plans to establish joint ventures with manufacturers in Maxico, Taiwan and South Korea and to contract with local distributors in China and India.

1. Write a list of elements that should be included in an operations strategy for GlobalTel.

2. Briefly list the information you would need to know before an operations strategy could be developed for GlobalTel.

3. For each of the items of information included on your list in number 2 above, suggest ways that the information could be obtained.

4. Briefly describe a positioning strategy for GlobalTel. State any assumptions that you make about the company, its products, and its customers.

5. Discuss the importance of linking the product plans, competitive priorities, and operations strategy of GlobalTel.

6. Discuss the importance of linking the market plans of the local distributors and the positioning strategy of GlobalTel.