Assignment

XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you prepare a formal proposal for the Board of Directors that focuses on a new marketing and production strategy. In your formal proposal, assess market segmentation, channels of distribution and logistics, supply chain management, and marketing research tools that XYZ should use given their products, quality management ideas, quality improvement ideas, project management ideas in terms of operations, and the overall new marketing/production strategy.

• Your response should be 750-1,000 words, demonstrate thoughtful consideration of the ideas and concepts.

• Four additional scholarly sources for support throughout your proposal on top of the videos bellow totaling to seven references are required.

• Use APA format, 6th edition.