Assignment

Welcome to our Retail Analysis/Discussion and Response assignment involving Dick's Sporting Goods. You will be required to submit a 500-750 (minimum) word discussion post/blog analyzing the event from a sports marketing, marketing research, or marketing manager perspective. Your post and response should be well-conceived, grammatically correct, utilize sports marketing language and concepts, and be unique.

The retail analysis involves visiting, observing, describing, and evaluating a sports industry retail store. The learning objective is the understanding and application of sport product concepts. Your task will be to visit the local Dick's Sporting Goods Store and format a discussion post regarding the organization's sport offerings.

Relevant Topics Include:

1. Analysis of various sport offerings and describe the bundle of benefits.

2. Analysis of the sport organization's goods/services by product dimension.

3. Analysis of the "Dick's Sporting Goods" total product.

4.Analysis of the product/service quality by dimension.

5. Analysis of the sport offering's physical vs. virtual experience.

6. Analysis of the sport organization's (discontinuous, dynamic, or continuous) innovations.

7. Analysis of the sport organization's history as it relates to the Sport Offering/product Life Cycle.

8. Provide 3 promotional examples and discuss each as they relate to the promotion mix elements.

9. Provide 3 examples of sports marketing messages from the organization and detail the message characteristics.

10. Provide an example of a sports promotion used by the sports organization and provide the objects and their relation to the hierarchy-of-effects model.