Assignment
Utilizing the Heinz case study that's attached , conclude an analysis of the economic problem presented by the hypothetical CEO or board of directors for Heinz Using the information gathered in the theoretical and quantitative analysis, you must now develop some substantiated and meaningful recommendations for the decision makers. What plan of action should they take? How are your ideas supported by the market structure? How does the data suggest relationships and trends that may point to a course of action? Does your suggested plan of action involve risk or uncertainty and, if so, what tools do you recommend decision makers use?
Prompt:
You will submit a set of recommended solutions to the CEO or board of directors outlining the reasoning behind your ideas. Explain the quantitative relationship among the relevant economic factors, and defend how these relationships, trends, and impacts drive your proposed solution(s).
Be sure to discuss how the market structure (pure competition, monopolistic competition, oligopoly, or pure monopoly) in which your company operates has impact on your recommendations.
Again, remember that you must present and deliver your information in a way that will be understandable to a diverse audience and will convince them of the value and rationale behind your proposals.
As a managerial economics student and professional, you are encouraged to use your own experience, understanding, and knowledge of business and industry structure to drive your analysis. Specifically, the following critical elements must be addressed:
Recommendation: In this section, you will recommend an economic solution to your research topic.
A. Develop a recommendation for a logical economic solution to the presented issue.
B. Predict trends and impacts related to your recommended solution, using the quantitative relationship between economic factors.
C. Defend your predicted trends and impacts, using quantitative data to explain your logic.
D. Describe the influence of the market structure on your recommendation.
E. Present your recommendation in a way that is consumable for a diverse audience.
Guidelines for Submission:
This milestone assignment should be written in essay format and submitted as a Microsoft Word document. The submission should be 5 to 7 pages (including references, graphs, charts, etc.) with double spacing, 12-point Times New Roman font, and one-inch margins.
As necessary, copy and paste any data analysis and/or graphics from Excel into your Word document for submission. You may include your original Excel documents as supplementary material if you believe this will strengthen your contribution.