Assignment

Select an organization that you think has an effective and positive public image. For example, you may want to select an organization that is view as both financially successful and community-service oriented. In a 2 page (minimum) essay, address the following:

• Provide an overview of the organization including, mission, vision, leadership style, and main competitors.
• Describe the public image of the organization.
• Analyze the PR strategies used by this organization (PR Specialist, commercials, internet, etc.)
• Describe how this organization differentiates itself from its direct competition.
• Identify techniques that the organization should employ to ensure that their public relations success continues.

Your essay should be at least 2 pages in length APA format.