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Assignment

Search the internet and identify 3 organizations that fit into one of the marketing research categories below. You do not need to have one for each category. For example you could have two custom research firms and one specialty-line firm. Each student should provide a total of three unique organizations. Complete the following for each:

1. Name the organization

2. Identify the type of organization (Syndicated, Custom, Specialty-Line)

3. List the characteristics of the organization that caused you to choose that particular type.

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