Assignment

After reading chapters 1-3 of Shane's Finding Fertile Ground, refer back to Table 1.1: Percent of New Firms in Selected Industries That Have Become Inc 500 Firms(p. 3). Identify two specific companies by name: one that falls in an industry from the top of the list (Pulp millsthroughElectrical industrial apparatus) and one from the bottom of the list (Legal servicesthroughVideo tape rental). Research each of these two companies to summarize their business models (what do they do to make money? How does their business work?). Provide your opinion on how successful they are, including justification from this lesson's readings. What advice would you have for each of these companies to become more innovative or profitable? Cite any sources used for your research.