Assignment: Whole Foods

Amazon recently acquired Whole Foods for $13.7 billion. The acquisitionis about two things: data and product. In particular, Amazon is interested in the treasure trove of consumer data that comes with this acquisition.

What exactly is in the Whole Foods data that Amazon would want? The answer is the grocery buying habits and patterns of its customers, and the correlations between purchases of different products and even different categories. Furthermore, groceries, compared to other e-commerce purchases, are habitual and frequent. People need groceries every week.

With massive amounts of data from Whole Foods shoppers, Amazon will ultimately be able to tailor the grocery shopping experience to the individual. Amazon has already mastered the process of upselling, i.e. offering additional items that go with the items the consumer is looking to buy. Amazon now aims to increase upselling in the grocery segment.

Memo

For this assignment, students will compose a short (250 words) memo about an opportunity to leverage analytics at an organization. They will write this memo as though they were writing to the head of analytics at the organization. Students will be assessed on organization of the memo, economy of words, and application of communication techniques taught in class.

Think about the data that Amazon now has after the acquisition of Whole Foods.

What kind of analytical approaches could be implemented on the data to address the business problems and opportunities outlined above?

If this analytical project were approved, how might these approaches address the business problems

Based on the feedback and revise the proposal and make sure keep the revised essay within 750 words

Your submission includes all necessary aspects and meets the expectations for the assignment. My suggestions are

1) remove the table of contents because it is not a very long proposal

2) revise the conclusion to include a call to action and a mention of what next steps are necessary to get started n the proposal and

3) This proposal is lengthier than what is required. Make sure that you meet the 750 words count or a little above, but not too much

4) Your assessment section has to be more clear. Think about the ways in which you will make sure that this proposal is actually working, how are you going to measure its success?

This assignment is an opportunity for students to showcase how they have learned from the feedback they received on their Memos, and to take the next step in communicating an analytics project to an internal, technical audience. Proposals must include:

• Introduction (Description/Background): prepare a cogent synthesis of the need for the proposal

• Challenge/Opportunity: offer necessary details of the organization by appropriately framing the problem; include a footnote to briefly identify the organization and its mission/purpose

• Rationale: explain your solution, articulating how these ideas can be applied to said particular need and why this solution will work

• Cost Analysis: identify cost, resources required, and expected Return on Investment (quantitative and/or qualitative)

• Assessment: describe how the project will be evaluated both immediately and over time

• Conclusion: include a clear and complete call to action.

Attachment:- Brief-Proposal-Draft.rar