Assignment: Strategic Entry Options
Based on a company's strategic mission, vision, and values, a firm will need to weigh the positive and negative aspects or the benefits and costs of entering a foreign market using one of several possible modes.
Scenario: You are the owner of a small U.S.-based clothing manufacturer. For the past five years, t-shirts from your brand have been produced and sold in Japan through a licensing agreement with Japanese firm KUME Co. through its Tokyo Tees subsidiary. The KUME Co. CEO recently visited you and revealed that her firm was about to acquire its leading rival in the Japanese market and, as a result, wants to sell its Tokyo Tees unit. The CEO had approached your firm with two proposals.
First, KUME Co. is willing to sell you its Tokyo Tees subsidiary outright. This would represent an acquisition for you in the Japanese market.
Second, if the two firms cannot agree on terms for a purchase of Tokyo Tees, KUME Co. is willing to sell its licensing agreement back to you, which will effectively allow you to formulate a new strategy for your company in Japan.
Based on your research from your Unit 7 Journal, your Assignment should address the following in an informative essay:
Checklist:
• Identify the costs and benefits with acquisition of the existing subsidiary and maintaining production in Japan.
• Compare the costs and benefits of a licensing repurchase and either establishment of a new production subsidiary in Japan through a Greenfield venture, exporting the American-produced t-shirts to Japan, franchising to another firm, or re-licensing to another firm.
• Explain your choice from the available options and your reasoning for your choice.
Respond in a minimum of a 350-word paper in an informative essay in APA format and citation style with a separate title and reference page.
Scenario: Your employer makes a show of promoting strong ethics, with regular training classes, posters in hallways and on bulletin boards, a toll-free hotline, and social networking links, etc. However, as the economy has slowed during the past several months, you have observed that the managers are not practicing what they had been preaching about ethics. They are encouraging employees to cut corners on product and service quality and squeezing suppliers by not paying their bills on time. This does not reflect the company that you had come to respect with their previous emphasis on business ethics. A new president of your company has just taken control and sees this breach in ethics and tasks you with creating a PowerPoint presentation to employees regarding the ethical policy points you want the employees to adhere to in the new Code of Ethical Conduct (an original creation).
Checklist: Create a PowerPoint presentation.
• Create a presentation to employees regarding the ethical points you want the employees to adhere to.
• What conduct is expected from employees?
• Your minimum 10 slides should be original work involving your company (or a friend or a relative's).
Your 10 presentation slides should have 3-4 bulleted points per slide. Include any notes below each slide, and a title and references slide.