Assignment - Case Study Report
Assignment: The module requires students to complete a case study report that reveals mastery and understanding in application of the Managerial Economic concepts emphasised in the course. This involves reporting on a specific organisation within an industry and optimal strategies involving pricing and resource utilisation that affect the value of the chosen firm or industry.
The final report should have a maximum 2,500-word
GUIDANCE TO STUDENTS: You have already undertaken a final assignment on the UK retail industry. The purpose of the RESIT assignment is to apply the Managerial economic concepts and techniques of the module to the analysis of the UK supermarket industry.
WORD LIMIT: 2500 words
TASKS:
1. Critically evaluate the impact on the UK supermarket sector of the immediate economic uncertainty created by the decision of the United Kingdom to exit the European Union.
2. "The key players in the UK supermarket sector do not currently seem to follow the form of behaviour expected from an oligopolistic market structure":
a) To what extent is their behaviour justified given the key drivers for change in the industry?
b) Critically evaluate the current competitive position of Waitrose.
3. The annual report and financial statements 2015 of J. Sainsbury plc state: "Our values remain at the core of our business and are part of our long term strategy for growth and make good business sense".
To what extent are such value statements consistent with the traditional economic theory of the firm?