a. Why is the soft drink industry so profitable during the years in this case?
b. Update the profitability what has happened to Coke and Pepsi in the last five years?
c. Coke and Pepsi have been the dominant players in this market. Today, what market share does each one have?
d. Is this industry an oligopoly? Provide evidence to back your answer.
e.How has recent concern about high-fructose corn syrup affected the industry? WIll it affect the profits of Coke and Pepsi?
f. What is the role of the international markets in the Cola Wars?
g. What Kentucky companies make flavorings, colorings, or additives used in producing carbonated beverages?