A news magazine offers students a discount on the regular subscription rate. The total number of subscriptions is optimal, and, at the current prices, the marginal revenue from the last subscription sold to a student is $6, while the marginal revenue from the last subscription sold to a regular customer is $10.

In order to maximize profit, the magazine should

Question options:

1. Offer students a lower discount (raise the price to students).

2. Offer students a higher discount (lower the price to students).

3. Offer all customers the same discount received by the students.

4. Stop offering students a discount on the regular subscription rate.