a critical analysis of the microeconomic and macroeconomic environment and challenges that the company faces. Include the company background, industry, and industry structure. What is the industry? Financial? Computer? What is the industry structure? Oligopoly? Monopolistic competition? Is it regulated? Covered by EPA? What are the factor markets like? What global pressures does it face? Foreign competition? What is its cost structure (for example, fixed versus variable)? What ethical issues are present? Are there economies of scope or scale? Is it subject to business cycles? What is the long-term outlook for the company-growth, merger, bankruptcy, takeover by another company?