A. A. Pick a health and beauty brand and item you use regularly; for example, shampoo, shaving cream, moisturizer, razor blades, etc. Imagine this brand is extending its reach to a new target audience with a new product. Identify this new target audience and then outline the beginnings of a pricing strategy for this new product, by offering specifics instead of generalities about the strategy. For example, do not merely say suggest a competitive price. Instead say, suggest a high-volume, low-introductory price. Provide a rationale for your strategy choice(s).

B. B. In today's economic climate, retailers are continuously conducting sales in order to get customers in their doors. Analyze the short-term and long-term effects of continuous sales to all stakeholders.