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1. Explain the concept of Returns to Scale as it applies to electronic commerce and physical businesses.

2. What is a Service Level Agreement and how can it be used in e-Business?

3. A traditional business environment in a physical building is called a:

A. Brick-and-click marketplace

B. Brick-and-mortar marketplace

C. Brick-and-mouse marketplace

D. Brick-and-web marketplace

4. Interoperability requires standardization in four dimensions:

A. Scalability, pragmatics, technology and semantics

B. Pragmatics, technology, integration and scalability

C. Syntax, semantics, pragmatics, and redefinition

D. Technology, syntax, semantics and pragmatics

5. Which of the following are core enterprise applications that exist within Business-to-Business (B2B) e-Markets?

A. Enterprise Resource Planning (ERP)

B. Supply Chain Management (SCM)

C. Customer Relationship Management (CRM)

D. All of the above

6. Networks are kept safe from typical e-Business threats such as spoofing and ‘man in the middle' attacks by:

A. Infrastructure

B. Virtual Private Network

C. Authentication

D. Firewalls

7. All of the following product characteristics are expected to facilitate greater online sales EXCEPT:

A. Standard product specifications

B. A digitized product format

C. Frequently purchased items

D. High price

8. In the first generation of B2B, companies used the internet:

A. For online ordering

B. To create e-market places and exchanges

C. To publish and promote goods and services

D. For collaborations between buyers and sellers

9. Publishers have elected to sell books through online companies like Amazon.com, through retailers like Barnes and Noble, through wholesalers who sell to small book stores and through their own web sites. This is an example of a multi channel approach.

A. True

B. False

10. According to the Network Effect, users of a web site will not change to a new web site unless the new site is much more powerful or they are forced to change because the old site has been removed

A. True

B. False

11. Electronic markets are commerce sites on the public internet that allow large numbers of buyers and sellers to meet and trade with each other

A. True

B. False

12. Electronic catalogs may be defined as electronic representation of information on the products and services a company offers; they are a means by which buyers view their suppliers' information and interact with it

A. True

B. False

Microeconomics, Economics

  • Category:- Microeconomics
  • Reference No.:- M9788077

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