1. The shift to private ownership allowed Frederiksen to focus his managerial efforts on the main businesses without short-term pressures from the stock market, the media, and equity analysts. The shift paid off at the management level, but other issues troubled him.

a. How did the shift affect the employees?

b. How did he try to get all the employees to buy into the reshaping of the company?

c. What changes were made in internal communication? Explain the initiatives that were put into action.