(Answered) 1 ic companys was a decentralized organization where each

Economics

1. IC Companys was a decentralized organization, where each label had its own brand director. Henrik Theilbjørn wanted to create a supportive environment that would give each brand more freedom and a chance to develop its own universe and subculture.

a. What were the two major issues concerning the brand-focused and decentralized organization?

b. What caused the frustration among the country managers?

c. How could experiences be shared and best practices disseminated without compromising the uniqueness of the brands?

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Microeconomics, Economics

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