1. ESSAY: Give an example of a B2B company that is involved with e-commerce in any way. What is its product and who are its customers? In what way(s) is it involved in e-commerce? (Half a page)
2. Organizations that conduct their business activities solely online are
Select one:
A. brick-and-mortar organizations.
B. unrestricted commerce organizations.
C. pure-play organizations.
D. click-and-mortar organizations.
3. S-commerce refers to electronic commerce activities conducted on Facebook or influenced by the site.
Select one:
True
False
4. ESSAY: Describe the benefits and limitations of EC to organizations, consumers, and society. (half a page, short answer)
5. Each of the following is an essential capability that helps drive EC except
Select one:
A. providing efficient and effective business transactions.
B. customizing products and personalizing services.
C. sharing information and knowledge.
D. facilitating company consolidations.
6. ESSAY: Define and discuss disintermediation. How does it relate to EC? Provide an example.
7. Reasons EC companies fail include
Select one:
A. little experience with marketing.
B. lack of financial skills.
C. not ensuring they have the inventory and distribution setup to meet the fluctuating and increasing demand for their products.
D. all of the above.
8. ESSAY: What are the pros and cons of using E-Learning in a corporate training program?
9. Large organizational buyers make large-volume or large-value purchases through ________, also known as reverse auctions.
Select one:
A. online direct marketing
B. electronic tendering systems
C. viral marketing
D. name-your-own-price models
10. A job opening in the Sales Department is posted on the company's intranet by the Human Resources Department. This is an example of
Select one:
A. E2C.
B. B2E.
C. B2S.
D. B2B.
11. Social networking is the execution of any Web 2.0 activity, such as blogging and/or having a presence in a social network.
Select one:
True
False
12. ESSAY: Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.
13. A method of doing business by which a company can generate revenue to sustain itself best defines
Select one:
A. business plan.
B. business model.
C. marketing strategy.
D. value chain.
14. Net-a-Porter buying merchandise from its designers is an example of B2B commerce.
Select one:
True
False
15. Selling corporate products to one's employees is an example of
Select one:
A. intrabusiness EC.
B. collaborative commerce.
C. business-to-business-to-consumer.
D. business-to-consumer.
16. According to O'Reilly (2005), which Web 2.0 level's applications exist only on the Internet, deriving their effectiveness from interhuman connections and from the network effects that Web 2.0 makes possible and growing in effectiveness as people make more use of them?
Select one:
A. Level 0
B. Level 2
C. Level 3
D. Level 1
17. According to the affiliate marketing EC business model, people use e-mail and social networks for spreading word-of-mouth advertising.
Select one:
True
False
18. Depending on the degree of digitization, EC can take several forms including
Select one:
A. the ordering system, processing, and shipping method.
B. the payment method, the delivery method, and the production method.
C. the business process, the collaboration, and the transaction.
D. the marketing channel, the agent, and the collaboration method.
19. ESSAY: Other than healthcare.gov, provide an example of how e-commerce or e-business is incorporated into government at any level.
20. Identify the three major business pressures categories. For each category, identify two main types of business pressures.
21. Major barriers to EC include each of the following except
Select one:
A. lack of technology skills.
B. lack of potential customers.
C. competition.
D. implementation difficulties.