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1. In Vestas a wide range of related organizational innovations were developed in order to create a stronger alignment with internal and external stakeholders. As part of envisioning and communicating these innovations, the CEO used metaphors from the political system, such as government and ministers. In addition, the goal-setting of the company, e.g., wind, oil, and gas, had an overall political aspiration.

a. How can the use of metaphors help top management envision and communicate management innovations?

b. What are the differences between business and governments as management systems?

c. How relevant is the political metaphor in the energy industry?

Microeconomics, Economics

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