You have been asked to value Office Help, a private firm providing office support services in the New York area.

• The firm reported pretax operating income of $10 million in its most recent financial year on revenues of $100 million. In the most recent financial year, you note that the owners of the business did not pay themselves a salary. You believe that a fair salary for their services would be $1.5 million a year.
• The cost of capital for comparable firms that are publicly traded is 9 percent. (You can assume that this firm will have similar leverage and cost of capital.)
• The firm is in stable growth and expects to grow 5 percent a year in perpetuity. The tax rate is 40 percent.

The average illiquidity discount applied to private firms is 30 percent, but you have run a regression and arrived at the following estimate for the discount:

Illiquidity Discount = 0.30 - 0.04 (ln [Revenues in millions]) Estimate the value of Office Help for sale in a private transaction (to an individual).