The research paper will be presented in two sections: Section A is a reflective piece in which you analyse your own thoughts and behaviours towards your chosen product/service/event category; Section B addresses the Consumer Behaviour themes raised in the previous section. 
You are expected to apply some of the concepts/ models or theories used in the course as well as secondary research (eg. periodicals, trade publications, newspapers etc). The essay should link the concepts/theories or models to the chosen product or service and provide some insight into the kind of behaviour trends that are relevant at the present time, or may be relevant in the future. Students should also analyse the consumer behaviour issues and discuss the implications these issues may have for marketers.