You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them improve their sales both online and in their store. The Johnsons do not currently have a website, and are unaware of social media. They have asked you to develop an online strategy to create advertising to improve the number of walk-ins to their store as well as to create the ability for anyone to access to their site and purchase books online.
For this assignment, you will generate a Microsoft Word report. You will need to prepare a 5-page (2,500 words minimum) business report outlining your ideas and strategies to improve their online business and increase their advertising via the Web.