Write a paper on meaningful or potential pages in the discount retail industry relation to Political, economic, sociocultural, technologival, environmental/ecological, or legal trends. Discuss key issues or drivers that affect the industry. Example of issues that may be addressed include long term growth rate, who buys the product and how they use it; significance of product innovation and technological change, marketing innovation, entry/exit of major firms, extent of globalization, distribution challenges, reulatory influences, changes in societal concerns, emerging buyer preferences, changes in cost and efficiencies.....etc (include references)