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Impact on Revenues

Several years ago the National Association of Broadcasters imposed restrictions on the amount of nonprogram material that could be aired during children's tv shows, effectively reducing the quantity of advertising allowed during children's viewing hours by 33 percent. Within four months, the price of a minute of advertising on network tv increased by roughly 14 percent. What's the impact of this on the revenues of the networks and why?

 

Business Economics, Economics

  • Category:- Business Economics
  • Reference No.:- M925995

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