(Answered) Why would apple create a shortage to increase the demand

Economics

Why would Apple create a shortage to increase the demand when their products are in demand even before they are released. It is true that when a new iPhone is released, there are sometimes shortages, but could there be a logical explanation for that? Think about the complexity of an iPhone or other electronic products like the gaming consoles. Why might a company release a new technically complex product on limited basis as its initial release.?

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