Q. Loans from banks are the most important external source of funds to business because most important external source of funds to businesses because most businesses are too small to borrow in financial marketplaces by issuing stocks or bonds. Most investors are reluctant to buy the stocks or bonds of small businesses because of the difficulty of gathering accurate information on the financial strength also profitability of the businesses. Nevertheless news about the stock marketplace is comprised in nearly every ne2rk news program also is often the lead story of the business section of most newspaper. Is there a contradiction here? Why is the average viewer of TV news or the average reader of a newspaper interested in the fluctuations in prices in the stock marketplace?