Attempt all the problems

problem1)

“International market segmentation is process of dividing whole market into one or more parts each of which tends to be homogeneous in all significant aspects”. On the basis of this statement describe basic criteria for segmenting international markets.

Queston2)

(a) describe international marketing? Dewscribe how is it different from domestic marketing?

(b) Describe how political and legal environment could have impact on marketing mix of multinational companies?     

problem3)

(a) Branding decisions involves more than merely deciding whether product must be branded or not”. Justify this statement.

(b) What is the significance of international marketing research ? Describe process of international marketing research.

problem4)

prepare down the difference:

(a) Direct and Indirect Channels of International Marketing System

(b) Franchising and Contract Manufacturing

(c) Probability and Non-Probability Sampling Methods

(d) Standardization and Adaptation

problem5)

Briefly describe

(a) International Market Positioning   

(b) Transfer Pricing 

(c) Licensing 

(d) GATS