1. Complete the demand and total revenue spreadsheet for daily sales of a golf shirt in each of Ralph Lauren's discount stores.
2. What price maximizes sales revenue? What price maximizes operating profit? Why?
3.
Quantity Sold Uniform Price Total Revenue Marginal Revenue Variable Cost
0 $ 50.00 $ 0 $ 0 $ 28
1 $ 48.00 $ 48 $ 48 $ 28
2 $ 46.00 $ 92 $ 44 $ 28
3 $ 45.00 $ 135 $ 43 $ 28
4 $ 44.00 $ 176 $ 41 $ 28
5 $ 42.00 $ 210 $ 34 $ 28
6 $ 40.00 $ 240 $ 30 $ 28
7 $ 38.31 $ 268 $ 28 $ 28
8 $ 36.50 $ 292 $ 24 $ 28
9 $ 34.50 $ 311 $ 19 $ 28
10 __________ __________ $ 16 $ 28
11 __________ __________ $ 13 $ 28
12 __________ __________ $ 10 $ 28
13 __________ __________ $ 7 $ 28
14 __________ __________ $ 4 $ 28
15 __________ __________ $ 0 $ 28
16 __________ __________ ($ 1) $ 28
17 __________ __________ ($ 4) $ 28
18 __________ __________ ($ 7) $ 28