Which of the following statements describes how the emergence of social media has transformed the way we do business?

A) Social media has provided website pages for advertising products and services.

B) Social media has proven to be a disappointment for marketers because it has taken dollars away from traditional promotion, but it has not created positive measurable results.

C) Social media began as a marketing tool, but has not experienced the anticipated success. It has fallen by the wayside in terms of a useful business tool.

D) Social media has enhanced the way businesses interact and collaborate with their customers.