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What’s Fluzzle Tube you might ask? It is an inflatable ring for water recreation. What makes the tube incredibly unique is its shape. It is shaped in the form of an interlocking jigsaw puzzle piece. This allows you to connect with all your friends and family on the water without the hassle or danger of using of ropes or straps. Best of all there are endless ways to connect and no limit to how many people you can connect. For still water you can connect them in a circle to form a giant raft for you can put them in a straight line to create a river tubing train.

Questions:

1. Entrepreneurs try to build competitive advantages for their businesses by being unique. How will these partners know if their Fluzzle Tube idea will stand out, or sink?

2. Put yourself in the position of the owners. What should these partners do next?

Business Economics, Economics

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