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Marketing strategy of brokerage houses.

During the late 1990s, several mergers among brokerage houses resulted in the acquiring firm paying a premium on the order of $100 for each of the acquired firms customers. Is there a business rationale for such a strategy? What do you think these circumstances are met in the brokerage business?

Business Economics, Economics

  • Category:- Business Economics
  • Reference No.:- M923176

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