Attempt all the problems given below:
problem 1: describe the concept of Marketing. describe in detail.
problem 2: ‘A shopper is essentially a customer’. Do you agree? Describe with an ex.
problem 3: What do you mean by the term personal selling? Discuss the pros and cons of the personal selling.
problem 4: describe the steps in individual selling.
problem 5: describe ‘SPIN’ selling with appropriate ex.
problem 6: State how advertising helps in the product promotion?
problem 7: Describe the different services which a retail store can provide to a customer.
problem 8: What do you mean by the term in-store promotion? Trace the growth of in-store promotion in nowadays retail environment.
problem 9: Describe the relevance and significance of evaluation strategy for business.