Attempt all the problems shown below:

problem 1: What do you mean by the term customer service? Discuss the impacts which good and bad customer service leaves on the customers.

problem 2: describe different means of identifying customers’ needs and wants.

problem 3: Narrate the advantages of service quality management to the Retail Organization.

problem 4: Describe the key areas of customer experience management.

problem 5: Throw light on the reasons for customer grievances. As well elucidate the kinds of complainers.

problem 6: How would you give efficient service recovery to the customers?

problem 7: What role does internal marketing plays in the retail organization?

problem 8: What do you mean by the term service quality? Describe Gronroos perceived service quality model.

problem 9: Describe the significance of customer loyalty program in Retail Stores. How can you build customer loyalty efficiently?