1. What could Nike's Corporate Responsibility team do to improve Nike's public image?

2. Why did Nike's attempt to address it critics prove unsuccessful?

3. What damage, if any, has been done to Nike? Did Nike react appropriately? Did it overreact?

4. What damage, if any, has been done to Nike? Did Nike react appropriately? Did it overreact?

5. What responsibility does Nike have to the workers in the factories of its subcontractors? What wage rates should it require them to pay their workers?

6. According to its corporate Web site (www.nikebiz.com) Nike seems to be more forthright in delineating what it believes to be more corporate responsibility issuing, for example, an annual Nike responsibility report?
Is Nike now doing enough for its contract workers?