Vulcan Company's contribution format income statement for June is given below:

Vulcan Compatny

Income Statement

For the month Ended June 30

Sales $750,000

Variable expesnes $336,000

Contribution margin 414,000

Fixed expenses 378,000

Net operating income $36,000

Management is disappointed with the company's perfomance and is wondering what can be done to improve profits. By examining sales and cost records, you have determined the following:

a). The company is divided into two sales territories-Northern and Southern. The Northern territory recorded $300,000 in sales and $156,000 in variable espnses during June; the remaining sales and variable expenses were recorded in the Southern territory. Fixed expenses of $120,000 and $108,000 are traceable to the Northern and Southern territories, respectively. The rest of the expenses are common to two territories.

b). The company is the exclusive distributor for two products--------Paks and Tibs. Sales of Paks and Tibs totaled $50,000 and $250,000, respectively, in the Northern territory during June. Variable expenses are 22% of the selling price for Paks and 58% for Tibs. Cost records show that $30,000 of the Northern territory's fixed expenses are traceable to Paks and $40,000 to Tibs, with the remainder common to the two products.

Required:

1. Prepare a contribution format segmented income statement first showing the total company broken down between sales territories and then showing the Northen territory broken down by product line. In addition, for the company as a whole and for each segment, show each item on the segmented income statements as a percent of sales.

2. Look at the statement you have prepared showing the total company segmented by sales territory. What insights revealed by this statement should be brought to the attenion of managment?

3. Look at the statement you have prepared showing the Northern territory segmented by product lines. What insights revealed by this statement should be brought to the attention of managment?