Using the product-service identified in Week 4 and the Situation Analysis prepared in Week 5, you will now prepare the Marketing Plan’s Marketing Strategy, as illustrated in the example plan on pp. 62-63 of your text. (Another example is in the Appendix; however, some of the sections are in a different order.)

The Product and Service is Non-Pneumatic Tires.

At a minimum, the Marketing Strategy must include the following sections (complete), correctly numbered, and labeled. Use the example plan beginning on p. 60 as your base format:

0 Marketing Strategy

1 Mission

2 Marketing Objectives

3 Financial Objectives

4 Target Markets

5 Positioning

6 Strategies

7 Marketing Program

Pricing

Distribution

Advertising and promotion

Customer service

8 Marketing Research