TOPIC 1: Model of Consumer Behavior

Let's take the Model of Consumer Behavior for a spin. Consider the last time you purchased a nice dinner at an upscale restaurant. What was your choice of restaurant? Go through all the variables outlined in the first two columns of the model, environmental factors, and consumer factors, and identify the factors that influenced your decision. Note how they resulted in your purchase decision. (Hint: You might have to read ahead for more thorough explanations of each factor.)

In your response, be sure to tell us the name and location of the restaurant, as well as the type of food served there and the average cost of the dinner, per person.