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Todhunter Publication established the following standard price and costs for a hardcover picture book that the company produces. Standard price and variable costs: sales price $36.00,materials $9.00,labor $4.50, overhead $6.30, GSA $7.20. Planned fixed costs: Manufacturing $135,000, GSA $54,000. Todhunter planned to sell 30,000 copies of the book.

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