This proposal should include, but not necessarily be limited to, the following:

• Identification of the firm involved (text case study, existing firm, or proposed firm)

• Identification of the appropriate market structure in which the firm is or will do business (eg. competitive, monopolistic, etc.)

• Identification of internal strengths and weaknesses (or indication of an intention to study them) given microeconomic expectations and external opportunities and threats given macroeconomic expectations and implications for the firm (or indication of an intention to study this)

• Identification of optimal managerial strategies and tactics given the above, or indication of an intention to do so. These recommended managerial actions should include pricing, production, and resource utilization given the theory and evidence. You should also indicate how each would be expected to add to the value of the selected firm.