There are two rubric elements to be included in this section, and combined they should be about two pages in length, perhaps longer if you present more than one graph/table. The first element asks you to evaluate the trends in demand over time and explain their impact on the industry and on the firm. consider market demand. Market demand is the demand by all the consumers of a given good or service. Find out who your customers are, and provide detail on them. Use annual sales data to find out how much of the product is purchased. Here is a video explaining each of the following determinants of market demand that you could examine for your company's market:

• Income
• Price of related goods
• Tastes
• Population and demographics
• Expected future prices

The second rubric element to be included in this section is your analysis of information and data related to the demand and supply for your firm's product(s) to support your recommendation for the firm's actions. You have already presented the overall trends in demand in the last element. In this rubric element, you will first collect data specific to your company on demand. look at the following:

• Sales and revenue. Building on the idea of market demand, consider how the annual sales data changed over time for your company in particular.
• Include a graph/table/chart of sales for your company. This may be in dollars, product quantity, or number of customers-whichever is most relevant for your firm. You could use more than one if you think that would give a more detailed picture of demand for your company's product or service.
• Include 5 or more years of data, which will be enough to show a trend that is supported by your market demand discussion.
• Data can be found in the company's annual reports, and revenue can more specifically be found in the company's income statement.

One you have analyzed the demand side, you can now look at the supply side of your company. For this, you will want to watch this video on the determinants of supply, just as we examined the determinants of demand in the last rubric element. Some of the pieces you could explore and provide data on are:

• Input costs
• Technological improvement
• Prices of substitutes
• Number of firms in the market
• Expected future prices