The Super X Credit Corporation is one of the industry leaders in credit card processing systems. They are known for being at the forefront of advances in technology, and offering some of the lowest prices for their services. However, Super X has designed their programs to secretly track customer data based upon the transactions their system handles, and in turn uses that data in a joint venture with Wesley Marketing to offer other products and services to these customers. Both Super X and Wesley believe they are doing nothing wrong as they are simply using the information collected to help customers get better deals, and do not share personal information about customers outside of the company.
Do you think Super X's actions are ethical? Why or why not?