The polarization of contemporary markets refers to

the trend to employ image or even pricing tactics more than odd pricing just below consumers' price thresholds.

the movement by retailers to either large-scale stores such as Wal-Mart Super Centers or small, independently-owned boutiques.

the trend to employ odd pricing just below consumers' price thresholds more than image or even pricing tactics.

the trend among consumers to buy from liquidators such as TJ Maxx or Big Lots rather than in traditional, full-value stores.

the fact that consumers are less predictable in their image versus value choices tending toward the extremes in retail options than in the past.