The marketing project consists of a paper which is rooted in content from each key area of the course. This project is designed to have students directly apply the concepts that are learned through reading the text. To accomplish this, you will select a product from a major company and thoroughly analyze this offering from a marketing perspective. Based off of this analysis, you will then offer recommendations that would be useful to managers

The first step is to select an appropriate product. You are free to choose any product that is classroom appropriate, however I strongly suggest choosing a product from a well established firm such as Sony, Coca-cola, Microsoft, Nike, GM, Apple etc. as you will have to perform extensive research on the product you choose and nearly every aspect of its marketing including looking at the 4 P's, competitors and performing a SWOT analysis.

It is expected that you cite at least 5 articles as part of the paper. It is strongly recommended that you search through EBSCO host through Millersville University library to find these articles, however you may also use standard search engines such as Google. This assignment will be submitted through the drop-box on Desire to Learn. After submission the paper will be scanned for plagiarism, make sure that there is no information that is copied and pasted into your paper.

An outline for this assignment is provided below followed by a more in depth description of each key content area. This paper should follow this outline in order and a header should be at minimum 8 pages in length double spaced (not including the cover page and references), with 12pt Times New Roman font.

Paper Outline
I. Cover Page
II. Company Overview
III. Overview of Major Product
IV. Product Features and Packaging
V. Distribution
VI. Pricing
VII. Promotion
VIII. Product SWOT Analysis
IX. Recommendations
X. References
XI. Appendices